Most webinar audiences (78%) are fewer than 50 people. Statistically, successful webinars begin promotion at least 15 days ahead of time and run for 30 to 45 minutes live. These include asking questions in a Q&A segment, posting comments or questions in a shared forum, and real-time audience polls. Webinars differ from live video presentations by incorporating different degrees of audience interactivity. In B2B contexts, marketers can build targeted, lead-generating audiences through their organization's channels and contacts or partner with specialized content syndication networks to access larger caches of audiences matching specified criteria. Most consist of a host, one or more presenters, and an audience of virtual attendees. Webinars are virtual events hosted on a video conferencing platform or dedicated webinar software. With proper preparation, promotion, and delivery, webinars can become a highly effective component in the digital marketing toolkit.Successful tech webinar hosting requires a solid technical setup, engaging content, and access to a wide variety of niche audiences of capable, motivated buyers.Webinars are virtual events involving a host, one or more presenters, and an audience of virtual attendees.Webinars have become an important digital marketing channel businesses use to generate leads and drive customer satisfaction and retention.This guide will teach you what it takes to create, promote, and host outstanding tech webinars that drive lead generation. With webinars set to grow in use and effectiveness for the foreseeable future, leveraging webinars to reach targeted B2B audiences has become imperative for tech marketers. An explosion of new webinar hosting platforms has followed closely on the heels of expanded webinar use across industries such as e-commerce, healthcare, education, and manufacturing. Growth in the global webinar and webcasting technology sector continues to reflect this trend, with previous compound annual growth rate (CAGR) projections rising from 7.6% through 2023 to 21.4% through 2030, resulting in a forecast market value of $792 billion by the end of the decade. In 2022, this trend shows no sign of stopping, with 95% of marketers identifying webinars as a key component in their content strategies and another 74% directly tying webinars to revenue increases. In 2022, 61% of B2B marketers used webinars as an effective tool in their content marketing toolbox, and 73% reported that webinars are their top-performing lead generation mechanism.ĭuring the shift to remote work that began in 2020, the use of webinars in marketing spiked dramatically by 67% in the last two quarters alone. Tech webinar hosting has become indispensable to an effective B2B marketing toolkit.
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